Nov 18, 2015 - by Maureen Carroll

The Mobile Devices in K-12 Education Project was a wonderful opportunity to work with the Executive Marketing Team from Microsoft. Lime Design began the project by conducting a series of ethnographic interviews with educators from South Africa, the United Kingdom, India, the Netherlands and the United States to uncover customer needs and insights. Building on […]

Citrix Santa Barbara
Nov 18, 2015 - by Maureen Carroll

Scott Barnett, the Director of CRM Marketing Programs at Citrix Online, wanted to answer the question: How could Citrix design an experience for new customers and trial users that would wow customers? He reached out to Lime Design for our expertise in design thinking. Our goal was to use design thinking to improve customer retention […]

Nov 01, 2015 - by Maureen Carroll

The most compelling part about working with Citrix was their passionate advocacy for design. Our engagement with them began with a workshop for 100 of their designers at the Citrix Design Summit. Our challenge “From Backpack to Briefcase: Redesigning the School to Work Experience” took place on a local college campus. The teams observed and interviewed […]

Sep 26, 2015 - by Maureen Carroll

The Oracle Education Foundation (OEF) was interested in reaching out to schools and nonprofit practitioners to support STEM-based learning. They wanted to create a partnership that would involve Oracle technologists who had a genuine love of making, tinkering, computer science, and engaging with students, particularly with girls and historically underrepresented minorities. The foundation could have […]

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