Nov 18, 2015 - by Maureen Carroll

The Mobile Devices in K-12 Education Project was a wonderful opportunity to work with the Executive Marketing Team from Microsoft. Lime Design began the project by conducting a series of ethnographic interviews with educators from South Africa, the United Kingdom, India, the Netherlands and the United States to uncover customer needs and insights. Building on […]

Citrix Santa Barbara
Nov 18, 2015 - by Maureen Carroll

Scott Barnett, the Director of CRM Marketing Programs at Citrix Online, wanted to answer the question: How could Citrix design an experience for new customers and trial users that would wow customers? He reached out to Lime Design for our expertise in design thinking. Our goal was to use design thinking to improve customer retention […]

BHDS Marin
Nov 18, 2015 - by Maureen Carroll

Sometimes a school wants to think deeply about who they are and who they might become. At Brandeis Hillel Day School in Marin, a group of caring and compassionate educators came together and decided to use design thinking to help them accomplish their goal. We worked with the entire faculty on a day of learning […]

Newark Leadership Academy
Nov 18, 2015 - by Maureen Carroll

A Principal’s Perspective For two days in the spring of 2015, Newark Leadership Academy staff, district representatives and five high school students crowded into a hot classroom on our seldom used second floor. We had secluded ourselves to spend two days learning about design thinking and practicing the work of studying, modeling, piloting, and pivoting. […]

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